Digital marketing and e-commerce specialist originally coming from Thessaloniki, Greece. Currently based in Prague, Czech Republic, leads cross-channel marketing campaigns that target selected audiences on a global scale. Responsible for designing and testing complex campaigns, determining high quality, personalized content, ensuring successful delivery of strategic marketing communications and automating eBay customer journeys in collaboration with cross-functional teams and key global business stakeholders.
Graduated from the department of economics of the University of Macedonia and followed postgraduate studies in applied informatics. Conducted academic research on educational systems of web technologies. Examining UX and UI sparked her interest in web development, content creation and design.
Her past work experience includes establishing and optimizing the digital presence of a wide range of retail businesses, managing website and social media content, digital advertising and rebranding aiming at improving KPIs, such as increased customer retention and conversion rates.