Peter is an expert in using a combination of data and behavioural sciences to lead transformation in the field of Experience Management (XM). Over the last 5 years, he has been focussed on developing and using Predictive Behavioural Analytics to understand why people do what they do, what they are likely to do next, and how businesses should respond.

As the inventor of Predictive Behavioural Analytics, Peter is an internationally recognised expert in the field of customer experience research and analysis, an executive advisor, award winning blogger and writer. In addition to which Peter regularly works with senior executives along every part of the value chain – including logistics and distribution.

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